While its client roster may prove diverse — from high-end Europeans to classic Americans, sports and technical styles to Mickey Mouse — Marchon gives every pot its cover. Here's a look at the company's stable of licensees.
Karl Lagerfeld Launched: 2007 Number of styles at time of launch: 22 Karl on eyewear: "Dark glasses are like portable eye shadow, and the world looks more beautiful through tinted glasses," Lagerfeld said. Color me happy: Lagerfeld's color scheme of red, black, tortoise and white is intended to fit everyone.
Pucci Launched: 2008 How the partnership came to fruition: "I met with Al Berg in 2006 in New York," said Laudomia Pucci. "He has a liking for Pucci and was charmed by this brand. We met with his team in the Pucci archives and they saw the strong potential." The look: Fun, flirty and very Italian. Pucci's signature prints are incorporated into temple designs and so on. Defining moment: When Pucci eyewear accompanied a runway look for spring 2007.
Coach Launched: 2003 How the partnership came to fruition: "The partnership was a result of mutual interest from both sides," said a spokeswoman for Coach. "It allowed Coach to further strengthen our positioning as a lifestyle brand." Number of styles produced each year: 26 The look: Under the tutelage of Coach president and executive creative director Reed Krakoff, the look is fun, pretty and optimistic. The classic Coach signatures such as the turn lock, monogram logo and the new Legacy stripe are incorporated into the frames. Bestsellers: The Samantha is a top seller. The Addison, Taryn and Marilyn styles aren't far behind.
Calvin Klein Launched: 1993 How the partnership came to fruition: While visiting his personal optician, Calvin Klein mentioned he was looking for an eyewear licensee and was considering several companies. His optician suggested Marchon. Why the relationship is unique: "From the beginning, Mr. Klein had a true appreciation for the eyewear category and the business has grown consistently since launch," said a spokeswoman for Calvin Klein. "Marchon is a terrific partner and works to ensure that the products, the marketing materials and the sales team are the best in the business. Today, the relationship between the companies continues to be very supportive." Extensions: Marchon creates eyewear for Calvin Klein Collection, ck and Calvin Klein white label.Disney Launched: 1988 The look: Similar to adult frames. As market research has shown, kids want to look like grown-ups. But pink and purple still sells for little girls. Frames don't include animated characters, but do reference them, as in the Disney Princess line, which has "fairly dust" sprinkled on the temples in a nod to Tinkerbell. Defining moment: Young celebrities like Bindi Irwin love the line.
Oscar de la Renta Launched: 2004, with Allure, Marchon's private label division. The look: Elegant, refined, what a quintessential Oscar lady would wear. Jeweled frames and feminine styles are prevalent in the collection. Amount of frames produced per year: About 100,000. Extensions: There is also an O Oscar eyewear line.
Sean John Launched: 2007 How the partnership came to fruition: In an unexpected brush with celebrity, Berg received a call from Sean Combs, personally. The look: The shades go from glam oversize white plastic frames with a drop temple and scripted logo to a modern, vintage-inspired aviator. Most frames are unisex, which was one of Combs' requirements. Defining moment: When Combs put away his huge stash of designer frames and started to wear his own brand — exclusively.
Michael Kors Launched: 2004 How the partnership came to fruition: Kors chief executive John Idol and Berg go way back. So when it came time to expand the Kors repertoire, Marchon was the go-to for eyewear. The look: Jet-set, high glamour — from the Jackie O oversize plastics to sleek, metallic aviators in a plethora of colors. Bestseller: MKS101 is the iconic aviator for men and women. Kors himself is rarely seen without them. Girls love Michael: Kors doles out personalized frames to his closest celebrity friends. Angelina Jolie, Jessica Alba and Jennifer Garner all have the MKS526 frame with the inscription "XOXO Michael" in the designer's handwriting.Fendi Launched: 1990 in the Western hemisphere; global license signed in 2005. Frames produced per year: More than a million. The look: Artisanal, with limited edition hand-painted or hand-studded frames. The double-F logo is prominent throughout. Keeping busy: Fendi is a crowd-pleaser at international eyewear trade shows, such as Mido in Milan, Silmo in Paris, Vision Expo East in New York, Vision Expo West in Las Vegas and IOFT in Tokyo. Most influential fan: Oprah Winfrey wears a style from her enormous selection of Fendi sunglasses almost everywhere.
Nautica Launched: 1998 How the partnership came to fruition: Harvey Sanders, former chairman and chief executive of Nautica Enterprises, introduced Marchon ceo Al Berg to Nautica and they decided to form a partnership. The look: Sport technology fused with fashion. Since the brand is all about the water, all lenses are polarized for maximum visibility on the water. Number of styles produced this year: There are 13 new sun styles and 20 new optical styles for 2008. Bestseller: The Auckland aviator.
Nike Launched: 2000 Point of difference: With Nike, Marchon entered the Sport Optics business, creating eyewear for athletes of all kinds — from runners to cyclists. Technological advantage: Developed Nike Max lens technology used in sunglasses and Flexon in Nike frames.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)