MILAN — Moncler has turned to German eyewear manufacturer Mykita for the production of two unisex sunglass models bowing this month. The styles will be available for six months only at Moncler and Mykita stores and retail for $730.
“These are highly technological and innovative glasses, with a very strong design concept, yet functional, both on the ski slopes and for a daily, urban use,” Moncler chairman Remo Ruffini told WWD.
He underscored the relevance and value of technology both in Moncler and Mykita, which is the reason behind Moncler’s decision to forgo a large, established eyewear manufacturer.
Although the model harkens back to goggles worn by mountain climbers in the Fifties, Ruffini said contemporary design was a priority. In particular, the brand refers to Lino Lacedelli and Achille Compagnoni, the first men to reach the summit of K2, the second highest mountain in the world, in July 1954, who were decked out in specially made Moncler down jackets.
Ruffini said he isn’t interested in stretching Moncler’s core business with a number of product extensions, and is focused on the perception of the brand. “Our idea is to do special projects and this is one of the best ever,” he said.
Moritz Krueger, chief executive officer and creative director of Mykita, said the two companies have “a shared set of values, a rather traditionalist approach and similar brand philosophies. Both brands combine style with constant technological research in order to improve and develop products that are ahead of their time.”
Krueger said Mykita brings long-standing eyewear expertise and very high-quality, state-of the-art product that is hand-made in Germany, while Moncler brings “a very exciting and challenging brief, which aims to marry in one product the extreme demands of nature and a stylish look.”
Mylon, the material developed and patented by Mykita after years of research, is an essential element in the styles. The polyamide-based material is being used in eyewear production for the first time and is light, extremely durable and adjustable to the wearer — key priorities for Ruffini. Mylon is “perfect for sports glasses but also outstanding for comfortable sunglasses for everyday life,” said Krueger. Right after its launch, Mylon won the 2011 iF material award.
Dubbed Lino and Achille, the two models feature a swept-back frame edge. Achille, with its straight top line and broad frame is the more avant-garde model. Lino’s sweeping top line and slim frame is a modern version of glacier snow glasses.
The looks are available in black, red and blue — the latter two the colors of the first Moncler down coats in the early Sixties. The frames are fitted with mineral glass lenses from traditional Italian manufacturer Barberini.
All lenses reveal the Mykita & Moncler logo when breathed on, and feature an antifog finish on the inside of the lenses and an antiscratch outer coating. The glasses come with a padded sleeping bag style carry pouch in addition to a black case and box.
Mykita has worked with designers such as Bernhard Willhelm, but has also collaborated with artist Agathe Snow on a Guggenheim edition, among other initiatives.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion