Even though there are eyewear options aplenty online, customers are still clamoring for customization within the category. Along with competitive pricing for high-quality frames — which gave rise to online-only brands such as Warby Parker, Lookmatic and Eyefly — the ability to personalize one’s optical and sunglass frames is poised to become the new normal. From fashion to function, here’s a look at three companies that are putting their own spin on custom.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)