Even though there are eyewear options aplenty online, customers are still clamoring for customization within the category. Along with competitive pricing for high-quality frames — which gave rise to online-only brands such as Warby Parker, Lookmatic and Eyefly — the ability to personalize one’s optical and sunglass frames is poised to become the new normal. From fashion to function, here’s a look at three companies that are putting their own spin on custom.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)