Even though there are eyewear options aplenty online, customers are still clamoring for customization within the category. Along with competitive pricing for high-quality frames — which gave rise to online-only brands such as Warby Parker, Lookmatic and Eyefly — the ability to personalize one’s optical and sunglass frames is poised to become the new normal. From fashion to function, here’s a look at three companies that are putting their own spin on custom.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)