BERLIN — Mykita is multitasking. New frames from the German eyewear innovators were on the Milan runways in January via collaborations with Tim Coppens and Damir Doma, while the next styles for the collections from Bernhard Willhelm and Maison Margiela are in the works. And the Berlin-based brand is poised to launch a new concept, the Studio collection, in stores in mid-February.An unrestricted creative outlet for Mykita’s design team, the Studio concept was previewed in October at Paris eyewear fair Silmo, and launches with three capsule collections. Each consists of two to three models based on a design theme, in three to four colorways. With their thin modernist lines and round lenses, Studio 1.1 and 1.2 take inspiration from Fritz Lang’s “Metropolis,” while 2.1 and 2.2 are oversized with a mirrored coating covering part of the surface of frame and lens. Frames 3.1 and 3.3 are bold dark acetate frames. Mykita has set the pricing for its Studio range at 359 euros and $599.“In the past it often happened that we couldn’t really express certain ideas or things because it wouldn’t fit in the parameter of the normal collections, and that’s why Studio was born,” said Mykita creative director Moritz Krueger, noting that there was less pressure to birth a hot commercial success with this project.During Berlin Fashion Week, a select group of eyewear aficionados was given a peek at Mykita Studio’s fourth iteration, which includes playful color-blocked frames in sherbet colors and is described by Krueger as an exercise in constructing a frame from different modules.The colorful Studio 4 collection was exhibited in Paris last week, and will be presented this weekend at Munich’s Opti trade fair.“We think at the moment eyewear design is a lot about more having than being, so let’s say strong mirrors and a very chic aesthetic,” explained Krueger. “And in this collection we wanted to bring in a bit of a funny vibe, as well. Not making people look funny, of course, still look cool, but don’t take yourself too seriously.”Mykita Studio’s fifth collection is already in the works, Krueger told WWD. It will be an optical collection, the first in the Studio range, and will be presented during Paris Fashion Week, as well as at Mido in Milan in March.The design team has created five studio collections in seven months, on top of their other collection and collaboration work, in what looks like a sped-up creative burst; it’s helped along by the fact that all manufacturing is done in-house, shrinking lead times.“We have increased the pace,” noted Krueger. “But I think the main driver is that we were just very enthusiastic about ideas, and wanted to realize them.”Alongside that is the need to provide variety for the brand’s growing mono-label retail presence, now up to 14 stores, including three in the U.S.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.