Oakley Inc. has signed a licensing agreement with Trimera Group to produce, market and distribute women’s swimwear bearing the Oakley name globally.
The branded line will include lifestyle and performance swimwear as well as swim-related apparel, accessories, cover-ups, bags and hats.
Oakley, which is headquartered in Foothill Ranch, Calif., was founded in 1975 and is owned by Italian eyewear giant Luxottica Group SpA. The iconic brand specializes in eyewear, apparel, footwear and accessories and is sold in more than 100 countries worldwide.
The swimwear and related products will be carried at Oakley O Stores, including Oakley Vault Stores and oakley.com, as well as sporting goods outlets and major department and specialty stores worldwide. There will also be products, prints and designs offered exclusively for the Oakley retail network. Wholesale prices have not been finalized.
A first-year wholesale sales projection was not available, but is estimated at more than $50 million, according to industry sources.
Raphael Peck, vice president of Oakley Apparel, Footwear and Accessories, said the pact is a “chapter in the exciting new vision for Oakley women’s apparel.”
“By creating a partnership with one of the most respected swim groups in the world, Oakley has the unique opportunity to share its performance technology with a group that is built to take our women’s swimwear to market and distribute globally,” said Peck.
The swimwear will reflect fashion-forward design and silhouettes and trims designed for performance and will be made from a proprietary swimwear fabric called BioSkin that was designed to enhance durability, recovery, protection and quick drying.
Amit Tal, president of Trimera, said, “Being a leader in branded swimwear and a major player in licensing, Trimera Group is exceedingly happy to forge a partnership with Oakley, a strong brand with a legacy of cutting-edge design and innovation.”
Montreal-based Trimera’s businesses include:
• Multiprint Tex Manufacturing Ltd., an importer of women’s, men’s and children’s apparel since 1982.
• Licensed brands including Disney, Nickelodeon, Team Canada, NHL, Sean John, Deréon, Affliction, Sinful and Nike.
• SEA, or Swim Expert Alliance, a collective of proprietary swimwear brands including Captiva, Christina, Fantasizer and Bodywrap.
• The Gottex group of company-owned swimwear brands including Gottex, Profile and Gideon Oberson.
• Retail franchises in Israel, including Zara, Massimo Dutti and Bershka.
• Future Fashions, specialist in women’s contemporary brands and largest distributor of the Liz Claiborne brand throughout Canada.
Kathy Van Ness, president of Trimera’s Swim Division, said the swimwear will be previewed in June.
“We will unveil the collection at the Miami Swim Show in July and commence shipments in November for resort,” said Van Ness.
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