Oakley Inc. has signed a licensing agreement with Trimera Group to produce, market and distribute women’s swimwear bearing the Oakley name globally.
The branded line will include lifestyle and performance swimwear as well as swim-related apparel, accessories, cover-ups, bags and hats.
Oakley, which is headquartered in Foothill Ranch, Calif., was founded in 1975 and is owned by Italian eyewear giant Luxottica Group SpA. The iconic brand specializes in eyewear, apparel, footwear and accessories and is sold in more than 100 countries worldwide.
The swimwear and related products will be carried at Oakley O Stores, including Oakley Vault Stores and oakley.com, as well as sporting goods outlets and major department and specialty stores worldwide. There will also be products, prints and designs offered exclusively for the Oakley retail network. Wholesale prices have not been finalized.
A first-year wholesale sales projection was not available, but is estimated at more than $50 million, according to industry sources.
Raphael Peck, vice president of Oakley Apparel, Footwear and Accessories, said the pact is a “chapter in the exciting new vision for Oakley women’s apparel.”
“By creating a partnership with one of the most respected swim groups in the world, Oakley has the unique opportunity to share its performance technology with a group that is built to take our women’s swimwear to market and distribute globally,” said Peck.
The swimwear will reflect fashion-forward design and silhouettes and trims designed for performance and will be made from a proprietary swimwear fabric called BioSkin that was designed to enhance durability, recovery, protection and quick drying.
Amit Tal, president of Trimera, said, “Being a leader in branded swimwear and a major player in licensing, Trimera Group is exceedingly happy to forge a partnership with Oakley, a strong brand with a legacy of cutting-edge design and innovation.”
Montreal-based Trimera’s businesses include:
• Multiprint Tex Manufacturing Ltd., an importer of women’s, men’s and children’s apparel since 1982.
• Licensed brands including Disney, Nickelodeon, Team Canada, NHL, Sean John, Deréon, Affliction, Sinful and Nike.
• SEA, or Swim Expert Alliance, a collective of proprietary swimwear brands including Captiva, Christina, Fantasizer and Bodywrap.
• The Gottex group of company-owned swimwear brands including Gottex, Profile and Gideon Oberson.
• Retail franchises in Israel, including Zara, Massimo Dutti and Bershka.
• Future Fashions, specialist in women’s contemporary brands and largest distributor of the Liz Claiborne brand throughout Canada.
Kathy Van Ness, president of Trimera’s Swim Division, said the swimwear will be previewed in June.
“We will unveil the collection at the Miami Swim Show in July and commence shipments in November for resort,” said Van Ness.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye