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Oakley to Launch Bleiler Line

Firm links with Olympic medalist Gretchen Bleiler.

Oakley Inc. is hitting the slopes with its first signature series of women’s apparel and accessories with snowboarder and Olympic silver medalist Gretchen Bleiler.

The 17-piece Gretchen Bleiler Signature Series Collection by Oakley includes technical outerwear, lifestyle apparel and accessories and will be available online and at some retailers, including Zumiez and Intrawest U.S. Retail.

“This collection mirrors snow sports themselves — it’s a little racier than downhill skiing, a little bolder than cross-country but respectful of the power of the mountain and the heritage of mountain sports,” said Bleiler.

For complete coverage, see Tuesday’s issue of WWD.