Oliver Peoples is branching out with Oliver Peoples West, a new division of sunglasses inspired by the California lifestyle.West, a complementary segment to the mainline collection, offers a selection of casual styles designed for on the go.“We started thinking more and more about this idea of the weekend, and how it plays into your life,” said chief executive officer David Schulte. “We found that there was a void here, and that was essentially the genesis of Oliver Peoples West. It is an extension of the original line’s architecture, going after this time of the week where the customer is maybe a little more casual.”Taking cues from the coastal lifestyle, the line focuses on functional, modern design, an area the brand felt had be previously overlooked. “This line is for active people who are still fashionable,” said founder and creative director Larry Leight. “Whether it’s running or hiking or biking, that was the inspiration.”Schulte noted that though the line is much sportier than previous Oliver Peoples designs, it is not intended for intense activity. “We’re not trying to be a performance brand,” said Schulte. “Active is, basically, out and about.” Zeiss polarized lenses are at the center of the collection, many done in Maliblu, a vibrant shade of blue exclusive to the brand. The frames are constructed around a flexible temple tip, made out of a hybrid material that fuses titanium, acetate and a silicone grip. “The cablelike temple almost holds the glasses on to your head — it’s really comfortable and doesn’t give out in weather conditions,” said Leight.West’s first offering will have seven unisex styles, with prices ranging from $265 to $280. The brand hopes to evolve from season to season by updating existing key styles, and eventually introducing new core styles.“It’s really a matter of being comprehensive with our offering,” said Schulte. “We have sunglasses that you can wear to the Golden Globes, we have eyewear that you can wear when you are studying, and now with this line, we have sunglasses to wear in your car when you’re out getting a juice in Malibu.”Presale for the line begins this week at barneys.com. The collection will be in stores beginning in March at select retail locations worldwide, oliverpeoples.com and in Oliver Peoples boutiques, including the soon-to-be-opened San Francisco location.Located on the corner of Grant Avenue and Maiden Lane, the new outpost marks Oliver Peoples’ fifth freestanding store in California, joining Malibu, Los Angeles, South Coast Plaza and San Diego.Los Angeles-based design firm Marmol Radziner designed the 800-square-foot space with an ocean-inspired interior. Design motifs include wood furniture with natural edges, custom bronze lighting fixtures and a woven-wood wall that recalls the construction of a ship’s hull. The boutique opening also marks the launch of the Oliver Peoples Made-to-Order program, which will allow customers to customize the colors of three classic styles: the O’Malley, the Ari and the Sheldrake.
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)