By  on November 18, 2010

Eyewear firm Oliver Peoples has dipped into its archives to relaunch a trio of classic styles.

The frames include the first introduced by the company at its founding in 1986, featuring filigreed antique metal temple detailing. Another style has contrasting tortoiseshell colors. The third is the spherical O’Malley style.

The three styles are priced from $350 to $395 retail and will be available in limited distribution beginning next month in 350 stores, including Oliver Peoples locations, as well as in Bergdorf Goodman and Barneys New York.

Oliver Peoples is limiting the number of doors in an effort to maintain the frames’ status as collectibles, said Larry Leight, the company’s co-founder and creative director.

To maintain authenticity, Leight insisted on producing the styles in the same Japanese factory in which their predecessors were made. He said limited distribution and careful attention to craft will tap into the consumer’s need to “have something that lasts forever.” The styles are also a “celebration of the brand’s American heritage,” he said.

Oliver Peoples launched when Leight and his brother Dennis, both licensed opticians, purchased and began selling thousands of pairs of turn-of-the-century eyewear and optical memorabilia from an estate sale.

The start of the company coincided with the postrecession period of the late Eighties, when “people tended to go towards quality, value and classics” and Oliver Peoples became popular for what Leight described as its “intellectual eyewear.”

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