By  on June 6, 2014

Westward Leaning is betting on Olivia Palermo’s selling power.

Editorial coverage of the 28-year-old, front-row regular and former reality star wearing Westward Leaning sunglasses has spurred more sales for the company’s e-commerce site than shots of much bigger stars — Justin Bieber, Charlize Theron or Jessica Alba — sporting the brand.

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