Westward Leaning is betting on Olivia Palermo’s selling power.
Editorial coverage of the 28-year-old, front-row regular and former reality star wearing Westward Leaning sunglasses has spurred more sales for the company’s e-commerce site than shots of much bigger stars — Justin Bieber, Charlize Theron or Jessica Alba — sporting the brand.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)