The glasses will retail for $199 and be sold at the Adidas SoHo flagship as well as the Italia Independent web site.
The strategic partnership marks Kering Eyewear’s first license deal with a brand outside the group.
At the MIDO fair in Milan, round, cat-eye, Wayfarer, half-rimmed and aviator shapes proliferated.
The premiere of the short movies will take place on March 11 at the South by Southwest Conference and Festival.
The licensing deal involves the design, manufacture, distribution and sale of a range of Ray-Ban and Ferrari co-branded eyewear.
DIFFERENT STROKES: “I like the idea of being able to change your point of view,” Pierpaolo Piccioli, creative director of Valentino, said at the launch event Wednesday of the first eyewear collection produced by Luxottica Group. Piccioli chose “a playful way” to present the line, setting up a sort of magic castle in a storied building in […]
The first collection of optical frames and sunglasses will launch in September.
Three styles will go on sale March 1.