WITH AGE COMES WISDOM AND EXPERIENCE, BUT GROWING OLDER CAN ALSO MEAN losing the hip quotient. After celebrating its 90th anniversary last year, Italian eyewear brand Persol found itself with an interesting challenge: how to capitalize on its storied history and remain current. “This brand has so much of its roots in the past, sometimes it’s difficult to clear the way into the future,” says Fabio D’Angelantonio, global marketing director for Italy’s Luxottica Group SpA, which also owns Ray-Ban and has licenses with Chanel and Prada. “We wanted to bring the Persol heritage to a new stage.” So the Turin, Italy-based brand that prides itself on its old-school hand-craftsmanship — some glasses take six days to make — responded by reinvigorating its brand and launching two new collections that fuse its past and future. To introduce its first collection, Suprema, the line delved into its library of styles and reintroduced three popular frames and slightly tweaked other classic looks. Pieces retail for $310, or $360 with polarized lenses; optical frames sell for $230. It also created the more contemporary Design collection, which presented a modernized version of its most iconic styles with technical advances, including a unisex style and a more feminine pair with softer, rounded frames and arms, for $290; $340 with polarized lenses. At the same time, the brand continues to build upon its connections within the film industry (actor Daniel Craig, for example, wore Persol sunglasses in “Casino Royale,” while Steve McQueen had donned the shades in the original “The Thomas Crown Affair”) by partnering with the International Rome Film Festival and the Venice Film Festival. The company gives the Persol Style Award to a winning director at each event, and also participates in international design competitions. The brand is not out to only interest celebrities; it reaches out to directors and cinematographers as well, D’Angelantonio says. “It’s a way for us to be closer to their life, to be present in a whispering way. We don’t try to over celebrate. We try to whisper in the right moment to the customer.” One of those right moments came when Craig donned Persol style 2720 as James Bond. “That was kind of the cherry on top of the cake,” D’Angelantonio says, noting that the brand sold out of 1,000 similar limited edition styles in one day. Originally designed to satisfy the demands of pilots and race-car drivers who required comfort, protection and optimum vision, the Persol line has always stressed substance and style. The company is shooting to reach a sales percentage of 60 percent men and 40 percent women by continuing to present more sophisticated, feminine styles, some of which may be included in new pieces set to be released in November in time for the holiday rush. Craftsmanship, meanwhile, will always play a key role in the brand’s identity, with some styles undergoing 18 to 25 handmade steps. “It’s incredible how we’re still produced this way,” D’Angelantonio says.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)