WITH AGE COMES WISDOM AND EXPERIENCE, BUT GROWING OLDER CAN ALSO MEAN losing the hip quotient. After celebrating its 90th anniversary last year, Italian eyewear brand Persol found itself with an interesting challenge: how to capitalize on its storied history and remain current. “This brand has so much of its roots in the past, sometimes it’s difficult to clear the way into the future,” says Fabio D’Angelantonio, global marketing director for Italy’s Luxottica Group SpA, which also owns Ray-Ban and has licenses with Chanel and Prada. “We wanted to bring the Persol heritage to a new stage.” So the Turin, Italy-based brand that prides itself on its old-school hand-craftsmanship — some glasses take six days to make — responded by reinvigorating its brand and launching two new collections that fuse its past and future. To introduce its first collection, Suprema, the line delved into its library of styles and reintroduced three popular frames and slightly tweaked other classic looks. Pieces retail for $310, or $360 with polarized lenses; optical frames sell for $230. It also created the more contemporary Design collection, which presented a modernized version of its most iconic styles with technical advances, including a unisex style and a more feminine pair with softer, rounded frames and arms, for $290; $340 with polarized lenses. At the same time, the brand continues to build upon its connections within the film industry (actor Daniel Craig, for example, wore Persol sunglasses in “Casino Royale,” while Steve McQueen had donned the shades in the original “The Thomas Crown Affair”) by partnering with the International Rome Film Festival and the Venice Film Festival. The company gives the Persol Style Award to a winning director at each event, and also participates in international design competitions. The brand is not out to only interest celebrities; it reaches out to directors and cinematographers as well, D’Angelantonio says. “It’s a way for us to be closer to their life, to be present in a whispering way. We don’t try to over celebrate. We try to whisper in the right moment to the customer.” One of those right moments came when Craig donned Persol style 2720 as James Bond. “That was kind of the cherry on top of the cake,” D’Angelantonio says, noting that the brand sold out of 1,000 similar limited edition styles in one day. Originally designed to satisfy the demands of pilots and race-car drivers who required comfort, protection and optimum vision, the Persol line has always stressed substance and style. The company is shooting to reach a sales percentage of 60 percent men and 40 percent women by continuing to present more sophisticated, feminine styles, some of which may be included in new pieces set to be released in November in time for the holiday rush. Craftsmanship, meanwhile, will always play a key role in the brand’s identity, with some styles undergoing 18 to 25 handmade steps. “It’s incredible how we’re still produced this way,” D’Angelantonio says.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)