EYE SPY: Over sea bass, squid ravioli and truffled gnocchi, Emilio Pucci presented its first eyewear line with new partner Marcolin at the Italian Embassy in Paris on Monday night.
Poppy Delevingne said she would “basically be living in them.”
“I am Seventies through-and-through, and I think that’s how Peter and I bonded. Every time he says: ‘This collection is so you,’ I’m like: ‘Cause it’s sooo Seventies,’” said the model, referring to Pucci’s artistic director.
Delevingne is gearing up to do some more designing this year, following her successful collaboration with swimwear specialist Solid & Stripes.
“Seventies jet-set,” said Peter Dundas, was “the little brief for Marcolin.”
“I’m very happy. I put the glasses in the show, so I hope that’s proof enough,” he laughed, though reluctant to reveal what 2015 held in store for him. Asked about persistent rumors that he might be leaving the Florentine house very soon to take on a different assignment, Dundas replied with a smile: “It’s a big year for me. I’m very excited about 2015.”
The roughly 30 styles, slated to hit store in March, range from cat-eye shapes to oversized Hollywood-esque numbers. Price points range from 180 euros to 225 euros, or $201 to $252 at current exchange.
Maurizio Marcolin, style and licensing officer of the group, said translating the Pucci prints into salable optical frames and sunglasses was “the most funky thing” the company has ever done.
“It was a good way to bring fun into this economy. You want to show off, but you don’t want to look stupid,” he said.
Laudomia Pucci said the label would venture back into the men’s wear territory, though only for a short time, via a collaboration with Orlebar Brown, which will feature men’s swim trunks, shirts and rash guards.
“My father used to do them in the Seventies,” said Pucci, noting that the same was true for the capsule’s microprints, which unfortunately “got lost” over the decades.