When Rachel Bilson steps through the glass doors at 605 Fifth Avenue on Wednesday to celebrate the opening of Sunglass Hut’s new Manhattan flagship, she will do so as more than just another bold-faced name on a VIP tip sheet — she’ll be there as the retailer’s first eyewear ambassador.
“It was time,” says Fabio d’Angelantonio, chief executive officer of the Luxottica-owned Sunglass Hut. “We wanted a symbol of our philosophy, somebody who’s familiar and relevant to our target [consumer], but at the same time was herself sunglasses obsessed.” And, indeed, peruse the paparazzi shots of Bilson and you’ll always find her in Ray-Ban frames — and, as luck or savvy marketing would have it, Ray-Ban happens to be a Luxottica label.
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