Raen Optics has one foot — or perhaps, in its case, one eye — on the old world and one on the new.
While many firms are growing their businesses based on a direct-to-consumer model, Raen Optics has taken a traditional approach to distribution, building its business first at 500 clothing boutiques and surf stores worldwide before heading to department stores the likes of Nordstrom, where the brand just launched.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)