Raen Optics has one foot — or perhaps, in its case, one eye — on the old world and one on the new.
While many firms are growing their businesses based on a direct-to-consumer model, Raen Optics has taken a traditional approach to distribution, building its business first at 500 clothing boutiques and surf stores worldwide before heading to department stores the likes of Nordstrom, where the brand just launched.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"