By  on May 13, 2013

Raen Optics has one foot — or perhaps, in its case, one eye — on the old world and one on the new.

While many firms are growing their businesses based on a direct-to-consumer model, Raen Optics has taken a traditional approach to distribution, building its business first at 500 clothing boutiques and surf stores worldwide before heading to department stores the likes of Nordstrom, where the brand just launched.

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