Raen Optics has one foot — or perhaps, in its case, one eye — on the old world and one on the new.
While many firms are growing their businesses based on a direct-to-consumer model, Raen Optics has taken a traditional approach to distribution, building its business first at 500 clothing boutiques and surf stores worldwide before heading to department stores the likes of Nordstrom, where the brand just launched.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)