By  on May 14, 2012

Ray-Ban will quietly fete its 75th birthday this year with a new collection and advertising campaign that nods to its storied history.

The Ambermatic collection is inspired by Ray-Ban’s first aviator sunglasses, which were released in 1937. The capsule collection of four aviators incorporates a light-sensitive photochromic yellow lens that darkens depending on light and temperature conditions.

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