NEW YORK — Ray-Ban is giving some classic styles a makeover. For summer, the eyewear brand is reimagining its most iconic styles in new materials.
“The base of the Ray-Ban philosophy is remaining loyal to its history of design, but continuing to imagine a different future,” said Fabio d’Angelantonio, Luxottica’s chief marketing officer and head of retail. Luxottica owns Ray-Ban.
The brand’s popular Wayfarer style will take on denim, done in four to five layers of the material and hand-finished for a raw-edge effect. The classic style will also be available in black and brown calf leather, as well as a new camouflage print design done in six color combinations. Outside of the Wayfarer arena, the Erika frame will incorporate screen-printed velvet, offered in bright hues of blue, red, purple and yellow, as well as black. The iconic Aviator style will be done in laser-cut steel, as well as several new flash frame options. Optical will also feature new materials, with a simple Light Way Hinge frame done in 100 percent titanium alloy, and the Clubmaster frame in black, bronze, silver and gunmetal aluminum.
The new materials collection will be showcased in an ad campaign titled “Never Hide What You’re Made Of,” which will feature individual ads for each of the eight materials. The ads, shot in Los Angeles and New York by Mark Seliger, pair images of the frames with corresponding slogans such as “Tough as Leather,” “Resistant as Aluminum” and “Smooth as Velvet.”
The materials collection will make its debut tonight at a party hosted by the brand, titled “District 1937.” The event, which will take place at SIR Stage37 in Hell’s Kitchen, is named for the Garment District, as well as for the year Ray-Ban was founded. The event will display artwork inspired by the materials used — etched-leather canvases by Mark Evans, kinetic steel sculptures by Anne Lilly and denim portraits by Ian Berry are among the pieces to be displayed. Berry, a Sweden-based denim artist who goes by the moniker Denimu, will also introduce a specially commissioned portrait of Blondie’s Debbie Harry. Blondie, along with indie pop duo MS MR, will perform at the event.
The collection, which ranges from $135 to $300, will roll out through the summer, beginning with the leather and velvet frames in early June.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty