NEW YORK — Ray-Ban is giving some classic styles a makeover. For summer, the eyewear brand is reimagining its most iconic styles in new materials.
“The base of the Ray-Ban philosophy is remaining loyal to its history of design, but continuing to imagine a different future,” said Fabio d’Angelantonio, Luxottica’s chief marketing officer and head of retail. Luxottica owns Ray-Ban.
The brand’s popular Wayfarer style will take on denim, done in four to five layers of the material and hand-finished for a raw-edge effect. The classic style will also be available in black and brown calf leather, as well as a new camouflage print design done in six color combinations. Outside of the Wayfarer arena, the Erika frame will incorporate screen-printed velvet, offered in bright hues of blue, red, purple and yellow, as well as black. The iconic Aviator style will be done in laser-cut steel, as well as several new flash frame options. Optical will also feature new materials, with a simple Light Way Hinge frame done in 100 percent titanium alloy, and the Clubmaster frame in black, bronze, silver and gunmetal aluminum.
The new materials collection will be showcased in an ad campaign titled “Never Hide What You’re Made Of,” which will feature individual ads for each of the eight materials. The ads, shot in Los Angeles and New York by Mark Seliger, pair images of the frames with corresponding slogans such as “Tough as Leather,” “Resistant as Aluminum” and “Smooth as Velvet.”
The materials collection will make its debut tonight at a party hosted by the brand, titled “District 1937.” The event, which will take place at SIR Stage37 in Hell’s Kitchen, is named for the Garment District, as well as for the year Ray-Ban was founded. The event will display artwork inspired by the materials used — etched-leather canvases by Mark Evans, kinetic steel sculptures by Anne Lilly and denim portraits by Ian Berry are among the pieces to be displayed. Berry, a Sweden-based denim artist who goes by the moniker Denimu, will also introduce a specially commissioned portrait of Blondie’s Debbie Harry. Blondie, along with indie pop duo MS MR, will perform at the event.
The collection, which ranges from $135 to $300, will roll out through the summer, beginning with the leather and velvet frames in early June.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
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With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)