By  on May 12, 2010

Ray-Ban is creating six new looks for its iconic Aviator eyewear.

“The goal is to establish once again the edginess of the brand, and continue a constant dialogue with our consumers,” said Sara Beneventi, global brand manager for Ray-Ban. “Lifestyle trends continue to take [inspiration] from old looks [and] 2010, more than ever, is the right year to relaunch the Aviator.”

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