By  on May 12, 2010

Ray-Ban is creating six new looks for its iconic Aviator eyewear.

“The goal is to establish once again the edginess of the brand, and continue a constant dialogue with our consumers,” said Sara Beneventi, global brand manager for Ray-Ban. “Lifestyle trends continue to take [inspiration] from old looks [and] 2010, more than ever, is the right year to relaunch the Aviator.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus