By  on April 28, 2010

MILAN — Marc Jacobs is betting on the future of Safilo by extending eyewear licenses for both the brand’s signature line and the Marc by Marc Jacobs collection until the end of 2015.

The Italian eyewear manufacturer escaped bankruptcy last year by signing an agreement with its new main shareholder, Amsterdam-based retailer HAL Holding NV, to initiate a long-term recapitalization plan.

The license with Marc Jacobs International LLC for design, production and worldwide distribution of sunglasses and prescription frames was first inked in 2004 and was originally to expire at the end of December 2011.

In December last year, Safilo added Tommy Hilfiger to its stable of licensed fashion brands, which include Giorgio Armani, Dior, Gucci, Valentino and Yves Saint Laurent, to name a few.

Last month, Safilo appointed its new chairman, Melchert Frans Groot, as it reported sales of 1.01 billion euros, or $1.4 billion at average exchange rate, in 2009, down 11.9 percent compared to the previous year, hurt by the weakness of international markets. In March, Safilo said in the first few months of 2010 it had noted signs of a recovery in Asia, excluding Japan, and an ongoing improvement in the U.S.

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