Safilo Group has established an Atelier division dedicated to the design and production of hyper luxury eyewear collections.The new product segment launched with licensed label Elie Saab Couture and house brand Oxydo, which is known for its sculptural silhouettes inspired by modern and contemporary art.The Atelier division will develop special frames crafted from exclusive materials worked with innovative techniques. Featuring precious details and rich decorations, the products developed by the new division will be available in limited editions. Atelier will also offer a made-to-order service.“With Atelier, we enter as per our 2020 Strategic Plan also the Segment of Super Luxury Eyewear. It offers very interesting growth and profitability rates. Because we have made high-quality product and distribution differentiation the bedrock of our corporate strategy over the past few years, we can now scale that to match precisely also the requirements of the Super Luxury business model,” said Luisa Delgado, Safilo's chief executive officer. “We are delighted to debut with two exquisite brands — Elie Saab Eyewear Couture of unparalleled sophistication, and our own Oxydo blending trailblazing technology- and art-inspired-beauty. In both, we have brought to life in market disruptive ways our renowned product savoir faire heritage and innovation capabilities.”Safilo also produces and distributes the eyewear collections of a range of international labels, including Dior, Fendi, Céline, Givenchy, Jimmy Choo, Marc Jacobs, Max Mara and Tommy Hilfiger.This is the latest development for Safilo in an industry that is rapidly transforming. Last week, eyewear companies Luxottica and Essilor merged to form the EssilorLuxottica $16 billion eyewear colossus, while LVMH Moët Hennessy Louis Vuitton is about to acquire between 5 percent and 10 percent of Marcolin.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.