MILAN — Italian eyewear company Safilo Group has partnered with South Korean commercial eyewear operator Seeone for the exclusive distribution of its brands in the country's independent optical market, which excludes travel-retail shops. The deal takes effect on Feb. 1.
“South Korea has for Safilo a strategic global importance, as a domestic market, design trendsetter for Asia and worldwide, and as an important Asian tourist destination,” said Safilo Group’s chief executive officer Luisa Delgado in a statement. He said the company’s goal is to build “an effective business in Korea for the longer term.”
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