MILAN – Safilo Group has signed an exclusive distribution agreement with Dr. Mazen Fakeeh C. Healthcare Company for the Kingdom of Saudi Arabia, effective from mid-June 2017.The Italian eyewear group has also renewed its partnership with Optitalia Gulf for the independent retail distribution across Safilo’s other Gulf Cooperation Countries countries, further developing a partnership spanning over 25 years.Safilo, which has more than 50 partners around the globe, has new showrooms in Jeddah and Riyadh. In April, the company said it was entering Iran, teaming with a local partner there, Noor Gostaran Azin Aryan Co. As part of Safilo’s 2020 strategic plan, this partnership follows the opening in 2014 of the group’s Dubai-based IMEA division, which manages operations across India, the Middle East and Africa. In January, Safilo partnered with South Korean commercial eyewear operator Seeone for the exclusive distribution of its brands in the country’s independent optical market, which excludes travel-retail shops.Safilo produces and distributes eyewear under license for brands including Fendi, Dior, Max Mara, Elie Saab and Marc Jacobs. This year it will launch Givenchy. It also owns brands Carrera, Safilo, Smith, Polaroid and Oxydo.“Their experience in local healthcare and eyewear, and a newly established local network, offer Safilo brands a unique local infrastructure, resources and branding know-how,” said Luisa Delgado, chief executive officer of Safilo, about the new partner. “The Kingdom of Saudi Arabia is a significant market for Safilo in our IMEA [India, Middle East and Africa] region with a population of over 30 million people.”Delgado also praised Optitalia for representing Safilo "for many years with professionalism and commitment, effectively building our brands' strong local presence. We are now taking a further step together as we strengthen the focus on Carrera, Polaroid and Safilo, and expand the optical category across all our brand portfolio.”In 2016, Safilo saw double-digit growth for the second consecutive year in its IMEA region.As reported, Safilo's full-year 2016 net profit, adjusted for nonrecurring items, more than doubled to 15.4 million euros, or $17 million at average exchange rates, from $6.9 million euros, or $7.58 million, in 2015. While profits rose, sales contracted 2 percent to 1.25 billion euros, or $1.35 billion.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot. #wwdfashion ( 📸: @cjw.photo )
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)