MILAN — Italy’s Safilo Group and Kate Spade LLC have extended their international licensing agreement for the Kate Spade New York eyewear brand and signed a new contract for the design, production and distribution of the nascent Jack Spade men’s eyewear brand in North America. Both deals are valid through Dec. 31, 2018.
Noting the continuing partnership with Kate Spade LLC brings “excellent growth expectations,” Safilo Group chief executive officer Luisa Delgado said the addition of Jack Spade “creates new opportunities to enhance the male segment of our portfolio that has tremendous potential, with a stylish yet timeless, functional brand that has a sense of fun.”
“Both Jack Spade and Safilo share a deep passion for design, quality craftsmanship and attention to detail. Jack Spade’s entrance into the eyewear category with such a regarded industry partner is a natural progression of our existing Kate Spade New York eyewear assortment,” said Kate Spade LLC ceo Craig Leavitt.
Jack Spade sunglasses will be sold in high-end department stores, specialty retailers such as Safilo’s Solstice Sunglasses and Jack Spade stores in the U.S. and Canada starting Feb. 2014, while the regular eyewear line will debut in April.
Safilo Group produces and distributes its own brands Safilo, Carrera, Polaroid, Smith Optics and Oxydo in addition to licensed labels including Alexander McQueen, Fossil, Gucci, Marc Jacobs, Saks Fifth Avenue and Tommy Hilfiger.
Jack Spade men’s wear and accessories are available online, in 13 retail stores in the U.S., U.K. and Japan, and at select retailers.