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BOSS BY HUGO BOSS
This story first appeared in the March 23, 2009 issue of WWD. Subscribe Today.
The look: A sleek, urban interpretation of classic shapes in acetate and metal frames. The line also includes the Black range.
Novelty: Big, square-framed acetate glasses for women featuring the new cube-shaped metallic Hugo Boss logo.
Famous fans: Lionel Richie, Dominique Swain.
Extensions: Hugo by Hugo Boss, launched in 2006 as a modern, sculpted, and more playful interpretation of the Boss style. It’s banking on beta titanium, an extremely lightweight and hypoallergenic material machined on ultraslim gauges.