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This story first appeared in the March 23, 2009 issue of WWD. Subscribe Today.
Launched: 1988 — one of the first designer-brand collections for Safilo.
The look: Large, mostly vintage frames are generally embellished with Gucci’s unmistakable bit and other iconic symbols, such as the crest or the metallic marina chain.
Key moment: Spring 2009, Gucci launched sunglasses with the Sixties Flora pattern, revisiting it in a black-and-white graphic motif on the arms.
Famous fans: Madonna, Salma Hayek, Eva Longoria, Lenny Kravitz, Mariah Carey, Mary J Blige.