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Safilo’s Family of Brands: Marc Jacobs

The look: Playful and fun or sweet and romantic, Marc Jacobs’ eyewear line balances glamour and vintage.

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Appeared In
Special Issue
WWD Milestones issue 03/23/2009

MARC JACOBS

Launched: 2004

The look: Playful and fun or sweet and romantic, Marc Jacobs’ eyewear line balances glamour and vintage.

Key moment: The 2008 quirky ad campaign, shot by Juergen Teller and starring Victoria Beckham, in which Posh peeks out of a shopping bag wearing a pair of the brand’s sunglasses.

Extensions:
Safilo produces also the Marc by Marc Jacobs line, based on the designer’s more accessible bridge collection.

NEXT: Yves Saint Laurent >>

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