This story first appeared in the March 23, 2009 issue of WWD. Subscribe Today.
The look: A classic line, with bejeweled frames embellished with the couturier’s iconic Swarovski rose, fancy grills or with a metallic ribbon.
Key moment: Valentino broke ground with his butterfly motif. The company highlighted the theme in its spring 2004 advertising campaign, shot by Mario Testino and modeled by Naomi Campbell, who donned aviators with metal butterflies and Swarovski decorations on the temples.
Famous fans: Elle McPherson, Christina Ricci, Nicky Hilton and Hilary Duff.