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Skechers, Marcolin Extend Deal

Skechers had originally inked a license in 2010 with Viva International, which Marcolin Group acquired last December.

Italian eyewear giant Marcolin Group has extended its licensing agreement for the design, manufacture and international distribution of Skechers USA Inc. eyewear for five years, until June 30 2019, with an option for further extension through 2024. Skechers, the sporty American footwear company, had originally inked a license in 2010 with Viva International, which Marcolin Group acquired last December.
 
“We are happy to announce this renewal. The solid partnership with a worldwide brand like Skechers strengthens our position in the American market and gives us further opportunities for other markets that we are now targeting,” said Marcolin Group chief executive officer Giovanni Zoppas.
 
“The eyewear business has always been key to establishing Skechers as a head to toe brand,” saidd Skechers president Michael Greenberg, adding: “We’re excited to be extending one of our first and most successful licensing partnerships, and we look forward to growing in this market with the expanded reach of the Marcolin Group.”
 
Skechers Eyewear includes men’s, women’s, boys’ and girls’ frames, which are available through e-commerce retailers such as framesdirect.com and glasses.com, as well as at opticians’ offices, department stores, select independent retailers and Skechers stores worldwide.
 
Marcolin, which recently landed new licensing deals with Ermenegildo Zegna and Agnona, also manufactures eyewear for brands such as Tom Ford, Balenciaga, Roberto Cavalli, DSquared2, Diesel, Tod’s and Montblanc among many. Its Viva Intenational portfolio includes brands such as Guess, Rampage and Harley Davidson in addition to Skechers.