Safilo Group SpA is kicking off the 10th anniversary of its Solstice Sunglasses retail chain with a new Carrera capsule collection and private party at New York’s Gansevoort Plaza today from 1 p.m. to 3 p.m.
The party, which will then open to the general public from 3 p.m. to 10 p.m. and remain open Thursday from 1 p.m. to 8 p.m., willwill feature DJs such as Mia Morretti, Solange Knowles, Nina Sky and Dirty Projectors, as well as performances by a professional parkour troupe.
Actor Adrian Grenier and Victoria’s Secret model Erin Heatherton will be on hand to greet partygoers, who will be able to get a first look at Carrera’s new collection, which will be on display in an illuminated geodesic dome.
Guests will be able to step inside that dome, which according to Safilo, is meant to symbolize the sun, and sample the new Carrera 6000 sunglass line.
“The collection has been designed keeping in mind the lifestyle of the contemporary discerning crowd, which is always on the move and looking for classic styles revisited according to the latest trends,” Safilo chief executive officer Roberto Vedovotto told WWD.
For Carrera, which is one of Safilo’s house brands, the new collection nods to its sporty heritage, while infusing modern touches, such as gloss/matte color contrasts and patterns on the glasses’ temples, ranging form camouflage to strips.
Retailing for $129, the collection is available in nine colors and is made from an ultralightweight, hypoallergenic material developed by Safilo called Optyl.
Safilo, whose eyewear licenses include Marc Jacobs and Yves Saint Laurent, is putting a renewed focus on house brands, such as Carrera and newly acquired brand Polaroid Eyewear, according to Vedovotto.
“Safilo has spent the last two years restructuring its portfolio to minimize redundancy and maximize space productivity,” he said. “Our licenses brands are best in class and strongly differentiated while our proprietary collections will be the focus of meaningful communication investments as we forge a much closer consumer relationship in the coming years. This truly is a defining chapter in our history.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast