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Sportmax Launches Eyewear

Cutler and Gross will produce the collection of frames.

LONDON — Sportmax has created its first collection of sunglasses in collaboration with heritage British eyewear company Cutler and Gross for spring 2014. The collection of six styles of sunglasses, some of which were previewed on the Sportmax catwalk in Milan last week, will be available from the brand’s stores from November this year. The full range of styles, which are priced from 310 pounds, or $495, to 399 pounds, or $637, will be presented at the Silmo eyewear show in Paris between September 26 and 29.