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Stella McCartney Launches Optical

Debuting in February, the range is done through a license with Luxottica.

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Stella McCartney’s accessories business continues to grow with optical eyewear frames as the newest category on her roster. Launching in February, the range is done through a license with Luxottica, which has handled McCartney’s sunglasses collection since 2009.

This story first appeared in the January 8, 2013 issue of WWD.  Subscribe Today.

The five styles in the optical collection were designed with McCartney’s signature masculine-feminine dichotomy in mind, as well as her eco-friendly philosophy: the frames, which retail from $230 to $245 and are available in burgundy, taupe, black, teal and tortoise, are made from 54 percent natural materials, including cellulose and natural plasticizers. “Optical is more and more part of fashion,” said McCartney. “If you actually take a moment to look around, you are surrounded by optical both as a necessity and a statement. It is exciting because it says something new, all ages express themselves through optical.”

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Eyewear has proved a successful category for McCartney, who launched sunglasses in 2003 and has tripled that business in the last two years.

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