Can sunglasses be as comfortable as a favorite pair of jeans? Salt Optics sees no reason why not. The two-year-old Southern California company, founded by chief executive officer Taylor Whisenand, formerly of Quiksilver, and Oliver Peoples alums designer David Rose and vice president of sales Ron Smith, is on a mission to combine fashion and technology to achieve that all-too-often elusive eyewear goal: the perfect pair for every person. “When you put eyewear on, it should feel like you aren’t wearing eyewear at all,” says Whisenand. He calls that state of eyewear nirvana “pure fit,” something that can be reached through careful studies of facial structures, especially the sizes of temples, nose bridges, cheekbones and spaces between the eyes. Luckily, Rose has become something of a face expert. He’s picked out glasses for hundreds of would-be Salt Optics loyalists, whom he either assesses in person or in photographs. Later this year, Salt Optics is considering launching an online fit program that allows customers to upload pictures and be given eyewear choices based on their dimensions. Eyewear fittings aren’t the easiest of tasks. Rose has discovered that people can be as uneasy trying on glasses as they are swimsuits, and the glasses themselves vary substantially. “It is amazing how different one millimeter can make a frame,” he says. Salt Optics’ wide range — the brand offered nine aviator options in its spring assortment this year, for example — is key to finding the ideal shape. “There is a frame within the whole collection for almost every face,” says Benjamin Montoya, owner of City of Angels and Selima et Benjamin eyewear boutiques in the Los Angeles area. Salt Optics sunglasses retail for $250 to $400 and are available in roughly 210 doors nationwide, including Theory, Blue Bee and Scoop. When in doubt, Montoya advises Salt Optics shoppers to choose from the brand’s aviator selection. “They are like a pair of Levi’s,” he says. “They never go out of style.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast