Can sunglasses be as comfortable as a favorite pair of jeans? Salt Optics sees no reason why not. The two-year-old Southern California company, founded by chief executive officer Taylor Whisenand, formerly of Quiksilver, and Oliver Peoples alums designer David Rose and vice president of sales Ron Smith, is on a mission to combine fashion and technology to achieve that all-too-often elusive eyewear goal: the perfect pair for every person. “When you put eyewear on, it should feel like you aren’t wearing eyewear at all,” says Whisenand. He calls that state of eyewear nirvana “pure fit,” something that can be reached through careful studies of facial structures, especially the sizes of temples, nose bridges, cheekbones and spaces between the eyes. Luckily, Rose has become something of a face expert. He’s picked out glasses for hundreds of would-be Salt Optics loyalists, whom he either assesses in person or in photographs. Later this year, Salt Optics is considering launching an online fit program that allows customers to upload pictures and be given eyewear choices based on their dimensions. Eyewear fittings aren’t the easiest of tasks. Rose has discovered that people can be as uneasy trying on glasses as they are swimsuits, and the glasses themselves vary substantially. “It is amazing how different one millimeter can make a frame,” he says. Salt Optics’ wide range — the brand offered nine aviator options in its spring assortment this year, for example — is key to finding the ideal shape. “There is a frame within the whole collection for almost every face,” says Benjamin Montoya, owner of City of Angels and Selima et Benjamin eyewear boutiques in the Los Angeles area. Salt Optics sunglasses retail for $250 to $400 and are available in roughly 210 doors nationwide, including Theory, Blue Bee and Scoop. When in doubt, Montoya advises Salt Optics shoppers to choose from the brand’s aviator selection. “They are like a pair of Levi’s,” he says. “They never go out of style.”
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
Stay up to do date with breaking news and trending stories with WWD’s “The Essentialist.” Our newsletter delivers the top news in fashion right to your inbox. Want more info? Link in bio. #wwdfashion (📷: @kukukuba)
"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.