By  on December 3, 2007

Sunglasses have achieved high-visibility status as designers and companies jump into the category.

This year alone Pucci, Jimmy Choo, Balenciaga, Proenza Schouler, Karl Lagerfeld and Tiffany have entered the category, teaming with licensees such as Marchon, Luxottica and Safilo to position themselves as lifestyle brands.

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