Swarovski continues to expand, launching two categories to complete its fashion and lifestyle brand — sunglasses and men’s — in late January or early February.
For eyewear, after an exhaustive search, Swarovski is teaming with Marcolin to produce the collection in Italy, because of the eyewear company’s ability to effectively interpret its license partners’ DNA. A surprising aspect of the collection is that crystals are not a dominant feature on the sunglasses.
“I wanted to pay attention to the specific message that this is a new area for Swarovski,” explained creative director Nathalie Colin. “Rather than going the easy route with an abundance of stones and sparkle, I was inspired by the architectural language of crystal.”This is most apparent in the faceted acetate Amazing style, which was inspired by the fan-favorite Nirvana ring. Other iconic images are seen in the collection, like the Swanflower logo that makes its way onto the metal Aquarelle in pretty pastel enamel. There will be 12 styles in all, retailing from $360 to $495, that range from sportier aviators to more feminine Jackie O rounds. Crystals did make their way onto some of the styles as mostly varying amounts of temple embellishments.After all, this is Swarovski.
For men’s, the company saw an opportunity in a new market that they couldn’t refuse. The collection will take a more minimalist approach than the bolder and more sparkly women’s offerings.
“We have focused on a cleaner, purer interpretation of brilliance,” explained Colin. “This collection celebrates the timeless elegance and beauty of black tones.” Taking inspiration from architectural and modern lines, the collection of jewelry, cuff links, key chains and wallets seeks to satisfy the tastes of the more conservative man with cleaner styles to the younger generation with colored shield motifs. Across the collection there is a distinct industrial feel, with the use of stainless, ceramic and black crystal, retailing from $70 to $310.
Both of the collections will be sold at the 222 Swarovski stores and 11 licensed boutiques, along with select department stores, including Lord & Taylor. In addition, the eyewear will be found in 400 optical stores in the United States. Swarovski is looking to expand further and will announce new categories in fashion and beauty for the third quarter of next year.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia