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“My thing,” says eyewear designer Thierry Lasry “is fashion.” A nonpracticing optician, Lasry’s talent is entwined in his DNA — his father is an optician with a high-end shop in Paris, while his mother is an accessories designer. Colorful, bold and surprising, Lasry’s eponymous sunglasses line has earned a stack of international fashion press. Yet the handmade French shades are only beginning to infiltrate U.S. stores, led by Henri Bendel in New York along with approximately 50 specialty store accounts, such as Ludivine in New York and House of Petrozillia in Los Angeles. “The concept is futuristic vintage,” says Lasry, in Dallas to launch his first Texas account, Fashion Optical. “The inspirations are shapes from the past mixed with my personal touch — a little avant-garde and a little rock, electronic. You can really have fun with sunglasses.” Lasry takes risks with asymmetry and vivid colors, such as purple, along with stark combos of black and white. The fall collection will be “very graphic — nothing solid — and big on round and curvy.” The sunglasses average $400 to $450 at retail.
This story first appeared in the July 21, 2008 issue of WWD. Subscribe Today.