Diane Von Furstenberg is adding another item to her oeuvre: eyewear.
The designer paired with Marchon Eyewear to develop and distribute a collection of sunglasses and ophthalmic lenses, due to hit high-end specialty and optical stores in January. Von Furstenberg said she was pleased to reenter the eyewear market and revive the successful business she had in the Seventies.
“Sunglasses are all about two things — glamour and protection,” von Furstenberg said. “I haven’t been out in the street without wearing sunglasses since I was 19. They make me feel glamorous and they protect me from dust and the sun. And prescription glasses are incredibly important for women. It is a true friend, something very close to you that you need to see or to read, something you depend on. It’s more than an accessory, it’s a necessity.”
Von Furstenberg has been quietly working with Marchon for over a year to develop the appropriate styles, described as a combination of retro-inspired and modern shapes. The collection will retail for around $150 to $175, an eyewear “sweet spot,” according to Marchon president and chief executive officer Claudio Gottardi.
“We feel that the price combined with the quality of materials and design would be outstanding for positioning,” said Gottardi.
Von Furstenberg is focused on creating a range of lifestyle offerings, but emphasized she’s doing so at a deliberate rate. The brand currently covers ready-to-wear, shoes, bags, belts, swimwear and a fine jewelry collection.
“As I continue to have more and more shops, it’s nice to have a one-stop shop that has everything, but I’m going about it slowly,” von Furstenberg said. “It’s not about putting my name on things but making sure every product category has a reason to be.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast