The silver-dot triangles popping up on the temples of sunglasses around Manhattan may appear to be a new logo, but their geometric, low-profile look can be deceiving. And attached to more than one brand.
The triangles signal the presence of a vintage-style, metal hinge known for its strength that’s been adopted by a handful of premium eyewear brands, like Oliver Goldsmith, Blinde and Beausoleil, for reasons ranging from the aesthetic to the technical.
Originally popular in the Fifties, the hinge — seven barrels riveted to a frame’s temples by six pins in a plate — has staged a comeback long after people had tired of the once-common look. The rivets go through to the outside of the frames and form the three-dot triangles visible to passersby. “I just love the chunky, heavy quality of these hinges,” Claire Goldsmith, director of Oliver Goldsmith, said. “It’s a stylistic component. Sadly, there is no way to protect the use of these hinges, as they are a component rather than a logo or a brand marque.”
With vintage eyewear staging a comeback in the past few years, “most of what you’re seeing around Manhattan [bearing the three-dot triangles] is probably vintage,” said Troy Schmidt, president and creative director of Optical Shop International, a Culver City, Calif., firm, which holds the international license for Blinde. “A lot of celebrities are wearing vintage frames.”
Blinde itself claims celebrities such as Sharon Stone, Leonardo DiCaprio, Madonna and Brad Pitt as customers of the brand begun in 1997. Oliver Goldsmith, relaunched in 2005 after 20 years of inactivity, was popular in the mid-20th century with stars including Grace Kelly, Audrey Hepburn, Michael Caine and John Lennon.
These days, Blinde is incorporating the barrel-and-pin hinge into most of its frames, with an eye to artisanal craftsmanship and a strength greater than that provided by the pinless hinges and spring hinges predominant today, Schmidt explained. Both Blinde and Oliver Goldsmith frames are hand-made in Japan.
Since its relaunch, Oliver Goldsmith has been re-creating its original styles from the Fifties, Sixties, Seventies and Eighties “exactly as they were made in their original day,” noted Goldsmith, great-granddaughter of Philip Oliver Goldsmith, who founded the London-based company in 1926.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)