NEW YORK — The Tommy Hilfiger Group has inked an exclusive licensing deal with Marc Fisher Footwear to produce the brand’s men’s and women’s shoes in the U.S. and Canada.
This story first appeared in the June 6, 2011 issue of WWD. Subscribe Today.
“Marc Fisher Footwear has expertise in design and sourcing,” said Annie Marino, executive vice president of licensing at Tommy Hilfiger, which introduced footwear as a category in 1995 and has produced all shoes in-house since 2009. “In working with them, we are looking forward to furthering the development of our footwear business.”
The first collections, which will be introduced at the August Fashion Footwear Association of New York trade show and roll out for spring, will include full ranges of men’s and women’s offerings with retail prices starting at $29 (every shoe is priced at less than $100). For women, styles include flip-flops, sneakers, sandals, pumps, wedges, boat shoes and ballerina flats. The women’s collection will be expanded into boots for the following season. For men, the assortment includes flip-flops, slip-on dress shoes and brogues, sneakers, boat shoes and lightweight boots.
“This will be a complete lifestyle assortment reflecting the DNA of the Tommy Hilfiger brand. We are adding a fresh twist to classic silhouettes so the collection will be full of fun colors and prints,” said Susan Itzkowitz, president of Marc Fisher Footwear.
For spring, the collection is inspired by four themes within Hilfiger’s Prep World line: City, Island, Camp and Grand Prix. City has classic colors of red, white and blue in solids, ginghams, stripes and plaids; Island is in bright tones of flamingo pink, aqua, coral, sand and grass green, as well as prints; Camp is made up of woven canvases in solids, stripes and madras, and Grand Prix had bolder colors, two-tones and regimental stripes combined with collegiate lettering.