The exhibit pulls from Weitzman’s private archive as well as pieces owned by the historical society.
Poletto joins from Salvatore Ferragamo, where he served as ceo for less than two years until earlier this year.
Olympic marathon champion Eliud Kipchoge will wear the shoes at the London Marathon on April 22.
The collection revolves around a vinyl slingback featuring the brand’s signature Blade heel encapsulated within a Plexiglas case.
The initiative includes 47 unique shoes designed by retailers and other fans of the brand.
The site is expected to be followed by the opening of brick-and-mortar stores in the near future.
The company’s past and planned collaborations have tacked on some heavyweight names in fashion and beyond.
To be unveiled on March 20 and located on tony Via Condotti, this is the latest in a string of openings, renovations or relocations.
Developed in collaboration with Chalhoub Group, the 1,076-square-foot flagship shows a new store concept.
The Shadow 5000 EVR blends retro styling with technical materials.
The spring collection will consist of apparel and accessories for men, women, children and home.
The collection, due out in March, is the first collaboration for the contemporary marketplace.
Under recently appointed ceo for the Americas Gilles Assor, the brand looks to multiply sales by six times.
The ad exec, who has been consulting at Greats for a couple years, will help with brand communications.