By  on October 21, 2011

Nine West is stepping into the fragrance business with its first scent, Love Fury, due out in mid-January.

“Like shoes, fragrance has transformative powers,” said Stacy Lastrina, chief marketing officer of Nine West. “They both tie into emotion. They are both weapons of attraction. And we also see fragrance as a finishing touch on a 33-year-old brand which has expanded into many lifestyle categories.” In addition to footwear, Nine West is in handbags, sunglasses, watches and hosiery.

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