Airwalk is back.The skate heritage brand, which was bought by Authentic Brands Group in 2014, is being reintroduced to the market.The brand will relaunch the men's and women's Classics collection, which is designed by Jeff Staple, on April 3 at Colette in Paris. The line will include the Random, the Pearl and the Bloc silhouettes, which will be featured in the boutique’s window display this week. The styles retail for around $100.“Streetwear is having a resurgence right now, and I would love to bring a bit of the early Nineties feel back to the brand,” said Staple, who is the chief creative consultant for Airwalk Classics. “This time we essentially created a new brand in Airwalk Classics. And as the name sounds, we are staying to the heritage of the 30-year-old brand.”In 2009, Staple also designed a collection of Airwalks while the brand was owned and distributed by Payless ShoeSource, but this time the goal is to elevate the line, hence the Colette collaboration.Nick Woodhouse, president and chief marketing officer of ABG, said his company has spent the past two years cleaning up Airwalk’s distribution. The launch is exclusive to Colette, but the assortment will be rolled at Extra Butter, Bait, Mita, Rime, Blends and other retailers throughout 2017.“There are around 20 iconic Airwalk styles, so we plan on releasing silhouettes over the next 24 months. Down the line we will build new styles around these classics,” said Woodhouse.Airwalk was founded in 1986 by George Yohn and Bill Mann. During its heyday, the brand was comparable to Vans, but lost its luster over the years. Payless ShoeSource acquired the brand in 2007 as part of a deal to buy Collective International, a licensing platform that managed Airwalk along with Vision Street Wear, Lamar, Sims, LTD, genetic, Dukes, Rage, Ultra-Wheels and Skate Attack.The Nineties trend continues to impact retail, and according to Woodhouse, he doesn’t foresee it abating any time.“It’s not just about Nineties brands. It’s about how things are being styled now and this idea of logos going back on shirts,” said Woodhouse. “I think it’s just starting to hit mainstream so we have a few years to go.”
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion