Amélie Pichard continues to lead an independently voiced brand.The designer — who in November 2016 announced that she had cut wholesale distribution in favor of a direct-to-consumer model where she releases new designs at her creative whim — has launched a limited line of basics to help fuel her operation. “My first value is freedom,” Pichard said of her brand.The Amélie Pichard La Quotidienne line of three colorful suede styles — a pump, slouch ankle boot and high boot — is to retail between 295 euros and 495 euros. These prices are purposefully lower than Pichard's typical price point, in a move to attract a wider audience.Pichard expects that the basics line will eventually comprise approximately 25 percent of brand sales, and will accept wholesale accounts only relating to the collection. While Pichard felt that seasonally based wholesale collections limited her creativity, Quotidienne will rarely change its format. Although she said, “these designs are to be worn year-round,” a new range of colors will be issued each season.The Quotidienne styles, all produced in Portugal, have been tested for durability — intended to be worn over the course of multiple years, and cared for by a local cobbler. The designs’ curt heels were developed to allow for optimal mobility.“I encourage my customer to buy less, buy better and I strive to design less, design better,” Pichard noted of her modus operandi.“I wanted to develop a very simple line of the utmost quality, in opposition the fast fashion that now surrounds us. I feel that the creativity of fashion is disappearing, and for this reason I was motivated to propose simplicity and authenticity,” she said of the new line.“Since my brand is seven years old now with 16 collections, I felt it was time. I have created an Amélie Pichard lifestyle through my small but impactful collections. My shoes are always full of details and interesting materials, never basic and simple. I wanted to create a line that was more about the shoes themselves than the fashion.”[caption id="attachment_11081688" align="aligncenter" width="640"] A new design by Amélie Pichard.[/caption]Pichard has also recently developed a "Pichardises" line of giftable accessories, including cigarette cases, belts and pouches. In early January, a new limited run of editorial shoes will be released — including a patent-leather sock boot with "Moules Frites" inscribed within Lucite heels. Pichard is developing a new vegan collection, her second vegan line following a 2015 collaboration with animal activist Pamela Anderson, to be released in May.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion