A look from Amélie Pichard's collaboration with The Webster.
Amélie Pichard, the accessories designer known for her kitschy-chic sensibility and cult online following, has completed her first round of funding, amassing a roster of investors that includes Nicolas Santi-Weil, Ami Alexandre Mattiussi's chief executive officer and cofounder of The Kooples. The founders of MAD Network — a French retail design firm and creative agency that has worked with Balenciaga, Azzedine Alaïa and Fendi — are also among those taking part in the fund-raising round.Pichard has sold a minority stake in the business and retains an 80 percent share. Fund-raising was completed in partnership with investment fund ICI, founded by Olivier Rivard Cohen. They declined to reveal the amount of the funding.In November, Pichard revealed that she had given up on the traditional fashion cycle — closing her wholesale business and no longer introducing collections each season — in favor of a slow-drip business proposition to allow for greater creativity and selective, have-to-have-it distribution.Pichard now sells her own collection exclusively through her web site. She introduces new product when she likes and markets it to her 30,000 Instagram followers, releasing photos only when designs become available for sale. Pichard also collaborates with one or two retailers a season, developing product targeted toward these stockists’ regional preferences, weather and styles.Speaking about the investment, Pichard told WWD: “It's more about the combination of the project and the profile of the investors than the investment itself. At some point, as an independent brand and self-financed company, the first financing round is key. I think you need to look for partners more than just cash.”https://vimeo.com/174253898She plans to allocate the funds toward jump-starting a brick-and-mortar business in Paris’ Bastille neighborhood, while also improving production and managerial logistics. “This investment allows us to hire four to five professionals in critical aspects of the business such as production or communication. We were only a staff of two for six years.“We have clear objectives from a financial point-of-view but it was also a way to prepare the opening of our first flagship and start a new e-commerce web site. We'd like to reach 1 million euro [$1.06 million at current exchange] in revenue [without wholesale] by 2018 and remain profitable, as we have always been,” said Pichard.Rivard Cohen noted that the brand is close to closing in on 1 million euros in annual sales, but declined to provide specific numbers.Pichard intends to release her spring 2017 collection to her e-commerce site on April 15. It is to be the first collection she has designed without wholesale distribution.
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)